Marketing and Communications Senior Manager in San Rafael, CA at Nelson

Date Posted: 3/31/2021

Job Snapshot

Job Description

Job Number: 2156368

Marketing and Communications Senior Manager
San Rafael, CA
Competitive Salary and GREAT benefits!

Our client, a leading Marin County based non profit, is dedicated to supporting immigrants and their families who are challenged by a lack of resources, by helping them break down barriers to their success. Equity and inclusion are central to their mission. They are hiring a Marketing and Communications Senior Manager to help raise awareness and drive broad growth for all primary audiences, including donors, clients, volunteers, partners, advocates and community members.

The Marketing & Communications Senior Manager is a full-time position that reports to the Development Director and supervises the full-time Communications Coordinator. As a primary ambassador for the organization, this position is skillful and effective at building relationships, internally and externally. This position collaborates extensively with diverse stakeholders, including the Executive team, to lead the development and implementation of marketing and communications strategies, and measures and reports on the success of marketing, communications and public relations efforts designed to elevate Canal Alliance's brand and expand and enhance audience engagement.

Essential Responsibilities:

  • Strategy and Planning - Collaborate with the Development Director and Executive team to create and implement a marketing and communications strategy (including brand stewardship, media strategy, messaging, and public relations) targeting key audiences in support of strategic priorities and agency and programmatic goals
  • Marketing, Communications and Branding - Oversee and manage agency's brand strategy and implementation for consistency in all print and digital assets ensuring alignment with agency's core values and mission
  • Digital Media - Manage digital marketing strategy, messaging and content development for donor, volunteer and partner audiences
  • Media and Public Relations - Actively maintain and develop relationships with English and Spanish media outlets and cultivate media interest in initiatives and activities
  • Supervisory Role - Supervise the full-time Communications Coordinator
General Requirements

  • Goal-oriented leader a with positive, collaborative, curious and enthusiastic attitude
  • Demonstrated project management and organizational skills
  • Self-starter with excellent judgment and decision-making
  • Excellent verbal and written communication skills, including presentation skills
  • Excellent analytical and abstract reasoning skills, with the ability to think strategically, creatively problem solve, and exercise good judgment
  • Experience working cross-functionally with Development and Executive and Program leadership
  • Experience communicating effectively among diverse audiences and stakeholders
  • Ability to work with minimal supervision, handle multiple tasks, and manage demanding situations effectively, showing initiative and being anticipatory rather than reactive
  • Effective time management and work organization skills, with a high attention to detail
  • Experience with web design, Google Analytics, Salesforce (or other CRM), and digital marketing platforms

    Required Education and Experience

  • Bachelor's degree or equivalent experience in Marketing, Communications or Digital Media
  • Minimum of seven years' experience in a related position, including two years of direct supervisory experience

    Additionally Desired

  • Knowledge of issues impacting Latino immigrant and low-income communities
  • Bilingual/biliterate (English - Spanish) strongly preferred
  • Some fundraising experience and/or interest in learning about nonprofit fundraising is preferred

Competitive Salary and GREAT benefits!


About Nelson:

If you're looking for a new opportunity, the recruiting and staffing experts at Nelson can help. We work with companies of all types and sizes across all industries. We help people like you find exciting roles with employers ranging from Fortune 100, government, and nonprofit organizations to local businesses, industry leaders, and the most agile start-ups. The candidates we work with appreciate our responsive approach, genuine relationships, and exceptional service. With a commitment to transparency, authenticity, and credibility, we look forward to our jobs every day, and we're excited to help you find the job you've been looking for. Nelson is an EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.