Director of Public Relations in Napa, CA at Nelson

Date Posted: 6/24/2020

Job Snapshot

  • Employee Type:
  • Location:
    Napa, CA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Job Number: 2149621

Director of Public Relations

About the Role:

Director of Public Relations is responsible for promoting Domestic and International wine via positive coverage with wines critics through our marketing efforts.


* Build the client base and maintain strong relationships with existing clients

* Seek new opportunities with key opinion leaders, bloggers or up and coming voices within the social media space

* Handle requests from press for wines, information, materials, photos, and site visits.

* Serve as a spokesperson and point person on media interactions that help promote and/or impact the brands they will be working on.

* Actively network during events, seminars and conferences, including out-of-hours, as required to maintain personal professional development and to build networking and new business contacts

* Write, edit and proofread materials ensuring quality and consistency

* Prioritize multiple projects simultaneously and complete them on time

* Ability to drive and consistently meet deadlines is a must

* Act as internal PR brand representative at company meetings & presentations.

* Design & implement all media related market visits and travel for winemakers for the International * Manage selection of PR Agencies and oversee media campaigns that incorporate Marketing plans

* Assist with the development and implementation of an integrated strategic communications plan to advance the portfolio of brands they will be working on.


* Review press clippings, supervise database entry of wine reviews, maintain consumer impression & ad equivalency reports for each brand.

* Strong media relations and ability to drive thought leadership campaigns

* Help develop strategic recommendations addressing challenges and opportunities for clients and prospects

* Support day-to-day communications program execution

Required Skills/Desired Characteristics

* 6+ years of previous wine PR/marketing

* Minimum Bachelor's degree; Master's/MBA preferred

* Passion for your work

* Desire to work with the best

* Excellent writing skills; experience crafting pitches, releases, contributed articles preferred but not required

* Excellent verbal communication skills, strong organizational and multitasking skills and exceptional interpersonal skills

* Strong negotiation skills

* Ability to work autonomously and as part of a team

* Strong strategic-thinking skills, and the ability to handle and manage stressful situations

* Creative, out-of-the-box thinker

About Nelson:

For more than 45 years, we've been passionate about helping people find jobs they love - rewarding jobs that further career goals. At Nelson, we partner with companies that have outstanding reputations. Working with innovative startups to Fortune 500 companies, our skilled recruiters have access to opportunities beyond what you can find on your own. With Nelson, you'll get the most out of your career. Together, we'll set career goals and find you a position where your skills shine. For a full listing of jobs, go to: and click "Find Work."