Alliance Marketing Manager in Boulder, CO at Nelson

Date Posted: 2/19/2021

Job Snapshot

  • Employee Type:
  • Location:
    Boulder, CO
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Job Number: 2155317

Job Title: Alliance Marketing Manager
Location: Remote

Job Title: Alliance Marketing Manager
Key to success in this global role is an ability to hit the ground running, consistently working with teams across the company to help plan, prepare and execute marketing programs, campaigns, events, and communications to, with, through and for our partners. The ideal candidate is self-motivated, flexible, and possesses the skills required to manage multiple tasks at one time. You must be a highly effective communicator with an eye for detail while thriving in a fast-paced environment that relies on teamwork. Successful candidates will also be comfortable with changing priorities, responsibilities and diving deep into analysis of metrics for data driven decisions.

Responsibilities: I can do that!

? Lead and Do: lead marketing efforts directly supporting key strategic alliances. You will help support the marketing strategy and lead marketing execution working with the Global Strategic Alliance Marketing Lead, to reach marketing goals aligned to the business objectives and targets of the Global Strategic Alliances organization. You will be an important point of contact for the Alliances sales team globally

? Relationships: develop and maintain relationships with key partner contacts, alliance directors and internal stakeholders to help further the relationship and joint marketing opportunities

? Execute multi-channel, multi-partner programs: work with various internal groups and partner teams to build integrated marketing plans. This fast-paced, high-growth environment will require you to prioritize effectively, and balance a sizeable workload while not losing site of tactical execution requirements

? Nurture: work with marketing and sales teams both internally and at the partner to document, optimize and report on lead nurture efforts

? Outcomes and Reporting: set, track and report progress around KPIs and ROI metrics, including regular reporting on the performance of partner marketing programs. Conduct monthly and quarterly marketing reviews (QMRs) with key alliance executives (internal and partner) to review success/progress, identify gaps and maintain executive alignment and support

? Communication: work with the partner communications and internal field enablement teams to communicate to partners, sales and other internal company audiences. Dynamic and engaging content, presentations and conversations are a must

? Global: build and execute plans and programs with global scale in mind. You will regularly work with the global teams and key stakeholders in AMER, APAC, EMEA and PubSec

Specific Responsibilities Include:

? Collaborate cross-functionally with corporate & product marketing, partner programs and operations, vertical and industry marketing, finance, product management, marketing operations, PR/AR, industry events, sales enablement, business/corporate development and sales to guide the execution of alliance marketing and awareness programs globally

? To-Partner communications. Working closely with Global Partner Communications to create and deliver targeted communications to our Splunk Partner+ ecosystem, as well as internal communications to sales and marketing teams

? Perform other duties and projects as assigned

Requirements: I've already done that or have that!

The required skill set includes:

? 5+ years of relevant marketing experience with alliance and/or partner marketing and communications experience is preferred

? Proven experience and expertise working with organizations such as Amazon Web Services (AWS), Google Cloud Platform (GCP) or other Independent Software Vendors (ISVs), Managed Service Providers (MSPs), Systems Integrators (SIs)

? Strong communication (written and verbal), reporting and presentation skills

? Ability to work in a highly cross-functional environment to drive outcomes based plans, programs and execution

? Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events

? Demonstrated revenue impact of partnerships and programs

? Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines

? Must be a U.S. citizen, working visa, or green card holder

Education: I have that!

? 4 year bachelor's degree in marketing or similar

? Post graduate work and/or degree preferred

Job Title: Alliance Marketing Manager


About Nelson:

For more than 45 years, we've been passionate about helping people find jobs they love - rewarding jobs that further career goals. At Nelson, we partner with companies that have outstanding reputations. Working with innovative startups to Fortune 500 companies, our skilled recruiters have access to opportunities beyond what you can find on your own. With Nelson, you'll get the most out of your career. Together, we'll set career goals and find you a position where your skills shine. For a full listing of jobs, go to: and click "Find Work."


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